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Real Event | The Art of Style for Gritty Pretty x Georg Jensen

Real Event | The Art of Style for Gritty Pretty x Georg Jensen

Hosted and produced by Gritty Pretty in partnership with Georg Jensen, the Art of Style event was hosted in a chic Paddington apartment with the evening featuring a commissioned artwork by Amanda Shadforth for Georg Jensen. 
The Art of Style event celebrated artistic form, sculptural shapes and expert craftsmanship alongside a host of content creators, artists, fashion curators and beauty experts. 
It was my pleasure to create both the invitation and menu / place card design based on the seasonal produced over the course of the evening. 
Please see below for a full list of the suppliers involved. 

The first image of the invitation is courtesy of Amanda Shadforth's social media and subsequent process photographs are from @theblacklinebottega. Event photographs are courtesy of Jack Henry Photo. 
The monotone invitation featured fine hairlines and bouncing letters to pay homage to the sculptural forms and organic lines of the event. As we moved into the menus and place cards, the menu items dictated the shapes, colours and forms. We switched to a complimentary but less cursive font for legibility. 
On the evening, these splashes of blue, mustard and burgundy were made to pair back with elevated, moody florals and beautiful, organic and structural Georg Jensen pieces.  
Photography | @jackhenryphoto
Videography | @tomrobots
Food | @joelbennetts
Wine | @memhem
Florals | @kashayaco
Stationery |  @theblacklinebottega
Entertainment |  @yenamaybe
Production |  @gritty_pretty

@georgjensen @gritty_pretty @amandashadforth

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